AR HelmetProblemWhat riders saidVent / rainAR displaySignalsFeaturesOn the roadCMFProcessBrand

AR Helmet

CAFE Racer, a half-shell helmet that helps city riders keep their eyes on the road.

One press switches between vent and rain mode. Directions show on the visor, and the rear light signals a turn when the rider turns their head.

TypeConcept · Product design · CGI
Year2024 – 2025
Recognition
Red Dot Award: Design Concept, Winner 2025IDEA, International Design Excellence AwardsMUSE Design Awards, Gold WinnerInternational Design Awards 2024, Silver Winner
CAFE Racer AR helmet, side view with the rear lightbar on
One press, two modes: try it
Helmet in rain mode, side closed
Rain modeSealed against rain.

Rain mode: sealed.

Helmet in vent mode, side open
Vent modeAir in at the side, out at the back.
Problem
Riders share crowded lanes with cars, and their eyes keep dropping to a phone.
400M+electric two-wheelers in China, 2023
13Mdelivery riders in China
+120%rise in deaths from non-motor-vehicle crashes, 2014 – 2023
1.2Mroad deaths a year worldwide
User interviews

What riders told us.

Riders in Shanghai and Chicago. Pick one to see what they asked for.

UX designer · rides a Vespa 150
In the summer, helmets get very hot. If the design had a vent I could open while riding, it would make long shifts much more comfortable.
Design answerOne-press vent / rain mode

Opens for air, shuts for rain.

103riders surveyed
69feel uncomfortable in their helmet
78have nowhere to carry it
50only wear a helmet on a motorcycle

Riders value portability most and want air flow.

01 · Vent and rain

One press between vent and rain.

A sealed helmet is too hot in summer, and an open one lets the rain in. The rear housing slides back to vent and pushes in to seal, even with gloves on.

Problem
A rider in a closed full-face helmetOversealed
Hot, stuffy and tight.
A commuter in a vented bicycle helmetOverexposed
Wind in the eyes, no rain protection.
02 · AR display

Navigation without looking down.

The helmet links to the phone and shows directions, speed and hazard alerts just below the rider’s line of sight, with sound and vibration for the key moments.

Problem
A rider holding a phone while ridingPhone glances
Riders check phones while riding.
A phone mounted on motorcycle handlebarsHandlebar mount
A fixed phone blocks the view and the controls.

A projector at the visor’s edge.

A projector in the visor rim draws the route onto the visor.

Visor close-up, projector offProjector switched on at the visor rimRoute and speed projected on the visor

Four display modes.

Each mode shows only what that moment needs.

Travel mode: navigator, destination and remaining distanceTalk mode: caller ID and speedPick-up mode: pick-up code and battery lifeConnection mode: weather forecast and battery level
03 · Signals

Turn signals that follow the rider’s head.

One 270° light bar does the work of brake, turn and position lights. A small head turn sets off the turn signal on that side.

Problem
A cyclist signaling a turn by handNo turn indication
A hand signal takes a hand off the bar.
Clip-on bicycle turn lights with a remoteDevice friction
Clip-on lights add a remote to manage.
Rear view of the helmet with the lightbarBrake

Seven light states.

Adaptive day and night settings avoid glare.

Brake. Lights up as the rider slows.

Key features

Four key features

Visor pivot and faux-carbon side frame
One-press dual modeVent or rain, with one press.
AR projector glowing at the visor rim
AR displayDirections in the rider’s view.
Quick-release magnetic buckle
Quick-release buckleMagnetic, easy with gloves on.
Charging port and status light inside the rim
Fast charging30 W, full in under an hour.
Two riders on a scooter at night wearing the helmet
On the road

Made for the commute and the delivery shift.

Rider’s view through the visor in travel mode
Travel mode, from the rider’s seat. Tap to enlarge.
Colors, materials and finishes

Graphite, carbon texture and clear PC.

Textured matte graphite shell sample
Recyclable PC + ABS
Finish
Textured matte, satin touch
Tone
Graphite gray (≈ PANTONE 432C)
Notes
Lightweight, recyclable, scratch-resistant
Faux carbon-fiber surface sample
Faux carbon-fiber surface
Finish
Woven matte texture, satin
Tone
Graphite black, subtle reflection
Notes
Durable, lightweight, eco alternative
Black breathable mesh liner fabric
Protective mesh liner
Material
Breathable mesh fabric
Finish
Matte black, micro-perforated
Notes
Air flow comfort, impact cushioning
Clear polycarbonate sample
Transparent PC
Material
Polycarbonate, recyclable
Finish
Clear matte, 8–12 GU at 60°
Notes
Durable, lightweight

The PC + ABS shell and the transparent PC are recyclable.

Process

From delivery data to final form.

Click a board to see it full size.

Research board: delivery riders and their difficulties
Inspiration board: coffee machine concept by Dor Leibman
Mood board: automotive vents, light bars and soft controls
Hand sketches, evolution and final form
01/ 04
Brand & packaging

CAFE Racer, in black and yellow.

Four CAFE Racer MX700 boxes
Stacked CAFE Racer boxes
CAFE Racer logo pattern in yellow on black

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